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Case Studies
Federal IT Organization
The Situation: A need to create a comprehensive strategic plan for a
federal IT organization to re-define itself in the face of budget cuts,
retirements and potential outsourcing
Background
to the Situation
Several years ago, the organization underwent a re-organization without a
strategic plan in place. There was no context or clearly stated rationale for
the changes that were instituted and it led to a dysfunctional organizational
structure with disgruntled staff, declining morale and reduced productivity. The
new organizational structure was created by a small group behind closed doors
with little input from staff. When the new structure was announced, many felt
that the functions were not aligned and that new job assignments did not match
the skill sets of the staff. One employee noted, “You took the spark plugs out
of the car and now you expect it to run like a race car”. This resulted in an
informal structure that continued and a formal structure on paper. In short the
organization was broken and there was little trust between staff and the
leadership team.
Our Approach: An inclusive re-design for
the future organization
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Gained commitment from the leadership team
for a positive approach to change that was consistent and visible
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Educated a core team on Interactive
Strategic Change process to regain the trust of the employees and seek their
help to re-build the organization.
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Focused on the positive: the
accomplishments of the past, what worked and used it to build the future.
Despite the current challenges, we were able to identify elements in the
organization that have worked in the past and are working today. These were
used to envision the future and design specific activities to achieve the
new collective vision for the future.
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Convened a Summit (the entire organization)
to address critical issues facing the organization, engage in
organization-wide solution-finding activities, and begin designing how to
achieve strategic outcomes.
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Facilitated a series of strategic planning
sessions where the staff designed specific activities including
performance measures for how work should be accomplished to achieve the new
vision for the organization.
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Established on-Going communications;
regular staff meetings with managers, the Director meeting one-on-one and
with smaller groups, regular All Hands meetings, newsletters, emails.
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Unveiled a the first comprehensive
strategic plan endorsed by the highest levels of the agency and staff
alike
Result: More trust, openness and
re-dedicated staff with a fully endorsed plan ready for implementation.
High-Tech Company in Silicon Valley
The Situation: Technical experts leading a global “go-live” IT
application forgot the people side of the implementation
Background to the Situation
A Silicon Valley company was implementing an Oracle financial module in several
countries at one time. It was a technical solution crossing cultural barriers,
including language, work styles, and currency. The effort was led by technical
experts who knew all about the functions of the technology but had a limited
appreciation for the people side of the equation. They thought it was simply a
matter of upgrading systems, making sure that all the applications interfaced
and that the people were trained in how to perform their tasks. It seemed simple
enough on the face of it. However, in retrospect, when confronted with 25 people
who had just flown for 20 hours from different parts of the world and who were
suffering from jet lag to get to a meeting in California, it might not have been
such a good idea to launch into a meeting showing drop-down menus as the first
order of business.
The meeting fell apart, the visitors were insulted by the lack of respect and
protocol and the president of the company was embarrassed. All of a sudden, the
people side of the equation became very important and in one quick lesson, the
executive leadership realized that success was not dependent on technology
alone. The president realized that without participant’s buy-in nothing would
work; a seemingly simple but important realization.
Our Approach: Integrate Organizational
Change with Technology Change
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Structured a “Do Over”:
met with the president of the company to quickly devise a plan for the next
day: agendas, welcome (and apology), setting the context for IT business
process re-engineering, why we are doing this, where we have come from
(recognizing our history), introducing people performing like functions from
different countries to each other, beginning to build relationships
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Supported work groups of like
functions: educated team leaders on meeting management, solution
finding, communication skills, and risk mitigation strategies
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Provided executive coaching:
met regularly with the president of the company to outline ways to maintain
a positive momentum and find solutions for issues as they arose
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Established a system to
maintain on-going communications: a knowledge management system to track
action item logs, agendas and meeting summaries
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Established an official role
for organizational development consultants on the technical team.
Result: A successful “go-live” IT global
implementation and committed executive leadership to the people side of change.
Major Urban Development Project
The Situation: A first of its kind, very public and complex downtown
development project in Baltimore, the building of Camden Yards Baseball stadium
Background to the Situation
The Mayor of Baltimore and the City Council along with the State of Maryland
engaged in a joint effort to build the first-ever downtown baseball stadium. It
was designed to enhance the already successful Inner Harbor redevelopment with
additional pedestrian traffic before and after the games to make downtown an
even livelier place. The stadium was designed to be in-scale with the existing
Camden warehouse, to have an old-fashion look with a high-tech interior. The
renderings and architectural models were beautiful but many were skeptical as it
would displace an existing industrial area, be situated in an adjacent
neighborhood and would cause severe traffic problems; not to mention that it
would replace the beloved Memorial Stadium.
The decision to proceed had been made, funding and the opening day of the
baseball season was set. It was a critical project with a very visible deadline.
It was imperative that all parties work cooperatively and expeditiously.
Our Approach: Develop a collaborative
partnership between City agencies, architects, the Maryland Stadium Authority
and other key stakeholders to expedite solution- finding for critical issues
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Established one-on-one trusted
advisor relationships with all parties including community residents
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Designed and managed a project
plan for all aspects of City supported activities
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Convened large group status
meetings of cross-functional teams to quickly identify issues and resolve
them. Some of the key issues included: land acquisition, relocation issues,
easements for public utilities, community issues, traffic patterns,
architectural designs, police and fire concerns, and City planning issues.
In order to participate, team members had to possess expertise in their area
and have decision-making authority.
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Managed day-to-day issues and
structured report-out sessions for large status meetings
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Mediated differences between
stakeholders by focusing on the strengths and contributions each stakeholder
brought to the project
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Conducted teambuilding activities
for all participants to maintain smooth working relationships
Result: Positive working relationships, a happy
Mayor, a negotiated easement agreement with the Maryland Stadium Authority and
key activities completed on time.
Declining Local Economy
The Situation: A timber-based community faced with declining natural
resources, increased regulations, increased ecological concerns and global
market forces needed to create new economic solutions.
Background to the Situation
A community had been dependent on logging as its primary industrial base. Now it
was facing a double-digit unemployment rate, with ever-increasing declining
community morale; in short, it was getting more depressing by the day. The
down-ward cycle of disinvestment had to be stopped or the community would have
an even greater problems.
Our Approach: Identify community assets and
create innovative economic development solutions to leverage what was working in
the community
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Instilled possibility thinking:
Gained the support and enthusiasm of a few key leaders to support a new and
positive approach; an approach that inspired a “can do” attitude.
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Convened a community summit:
invited a large group of diverse leaders to come together to engage in an
economic development strategizing to outline priorities for the community, a
high-level action plan and commitment of resources
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Managed community priorities:
implemented key activities such as a community lending program, new industry
task forces, redesign of the waterfront, funding for a value-added wood
industrial park. Each success contributed to a positive upward momentum in
the community and helped to reverse disinvestment in the community.
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Initiated and maintained on-going
communication and outreach with civic and community organizations: provided
regular updates to key stakeholders on the progress of various activities
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Transferred knowledge and skills
to community leaders: increased participation on the board, conducted tours
of the various industries in the community, included community participants
in a range of task forces and educational activities
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Established administrative
practices and processes: instilled consistent reporting and accountability
for organizational activities
Result: A strengthened local economy, a working
board, the ability to maximize limited resources, an improved community image
and enhanced tourism
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